Rebranding a titanium lion winning ad agency. Post sale post merger rebrand based around the idea of alchemy - diverse minds working together. An identity that evolves allowing a multitude of expressions for clients and the agency's people.
Creative Lead3DMotionDesignStakeholder Management
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The brand system is powered by a custom font made from symbols. These charaters share common geometry and work together to illustrate the core brand value of alchemy.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Every employee could create their own unique version of the logo using the House Key App. This unique mark is machine readable and helps identify personalised merch, check in to meetings and bring functionality to the identity.
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CN–05256595–Fattmenn™2026©